Grassroots

Grassroots is a slang term that refers to a culture or community passed down from person to person. Fishing is a culture that is passed down from parents to children, from friends to friends, across generations and borders, with a long history of development.

In such a context, the fishing tackle that the Japanese brand creates will be widely passed on to anglers around the world, continuing to be loved and becoming part of the cycle of passing on and preserving fishing culture.

This wish is embodied in the name of their company, GRASSROOTS fishing. So you'll find fishing tackle of the highest quality, designed to last over time and be passed down from generation to generation.