Illex, the most Japanese of French brands

Some of the products we offer are borrowed from Jackall, a brand with a strong reputation in Japan. You'll find swimming fish of the same name. The range of colours, however, is quite different.

A series of soft lures has also been developed using the same concept. Focused on black bass fishing, the brand has also created original models to adapt to European practices. The shape and transparency of the belly are just some of the features that make these lures unique.

The brand's rods are also legendary. Whether you're after pike or sea bass, you'll find top-quality blanks, including that emblematic yellow colour. You won't go wrong by choosing a model stamped Illex.

You can also count on a range of small accessories that will be reliable partners throughout the season. Whether you're looking for a line, a hook, weightheads, luggage or rain gear, you'll be able to find everything you need for your fishing sessions.

As you can see, all you'll need is a good reel for your first action, which could well be a pull. The fish shouldn't be too long in coming, so you'll soon be enjoying a whole new range of sensations. You'll be back for more.

AN ASSORTMENT OF TECHNICAL AND EFFECTIVE LURES

Backed by its Japanese origins, the Illex fishing brand offers a very wide range of lures. You can count on a rare level of expertise. The models and shapes on offer are clearly at the level of the greatest designers and manufacturers.

The Illex lure collection can be divided into 3 main sections: swimming fish, soft lures and other lures. Originally designed for black bass fishing, many products can be used for other species such as wolffish.

Swimbaits can be divided into several categories. Anglers will find something to suit all tastes and techniques. You can use surface lures for both sea and freshwater fishing.

There are poppers, stickbaits and crawlers. They'll be the ideal choice for fishing for all the predators that rise to the surface of the water, such as blackfish, bass and perch.

Swimbaits are not to be outdone either, with some quite exceptional models. They are generally designed to fish shallow areas with a linear action. But they could go wild if you ask them to.

You can also count on lipless vibrations and crankbaits. They'll give you the best of both worlds for quickly spotting active fish or coming along the bottom. They often come in a wide variety of colours for perfect adaptability.

Finally, there will be fish from all horizons for trout fishing. In colour, in small sizes and with meticulous finishes, you will have in your hands little marvels to make salmonids react.

You won't be outdone in the selection of soft lures either. You will rarely find products that imitate another. The brand stands out for the originality of its creations, as well as their level of technical sophistication.

For this or that season, for this or that technique, you'll find a shad, a worm or even a coloured creature to be mounted in different ways. The rubber will generally be fairly supple and particularly resistant to the multiple assaults of the fish, giving it long-term effectiveness.

Finally, the brand has reinvented other lures to the delight of its enthusiasts. These include vibrating blades for both freshwater and saltwater, as well as spinnerbaits. And there's no shortage of products for stalking small predators, with series of small wobbling spoons and highly innovative designs on which you can mount your favourite hook.

ILLEX FISHING RODS

Over the years, the brand has developed a real reputation for quality rod fishing rods. Called Ashura for its origins, the Illex rod collection has expanded to include 3 main families.

Firstly, there are rods for sea fishing. Fish like bass are the main target species. But be warned, Element Rider rods are designed for a wide range of fish in a wide range of fishing conditions, from shad on the pull to topwater fishing.

Another series is the collection of rods for predators. This includes a wide range of rods for all types of fishing. Spinning or casting, long or short, fast or steady action, the choice is wide.

The range includes a general-purpose series covering perch and pike fishing. Then there's the Pepper series, which comes with an exceptional blank for specialists in fishing for small predators, trout, chub, etc. All you need to do is complete your equipment with a top-quality reel and you'll be ready to face any situation.

Finally, the last series is designed for salmonids. Exceptional little foils, the whole series has very specific characteristics, making each model a very special rod. The shape of the handles will fit your hand perfectly, as if you were one with your combo.

As you can see, Illex is a complete brand that excels in everything it offers. You can also count on accessories such as a line body or hooks that offer the same reliability and quality.