River7

River7 is more than just a brand; it's an expression of the passion and dedication of Willem Stolk and Jochem Myjer. Their products are the result of meticulous design and passionate development, inspired by the vast river regions of their home country, the Netherlands.

These creative minds have enabled them to develop lures that are out of the ordinary and offer simply exceptional performance.

One of their philosophies is to make lures not for the 'masses', but for enthusiasts and specialists looking for real design gems.

They also strive to minimise packaging, eliminating plastic boxes for crankbaits, lines or hooks.

As you can see, each product in their range is unique. The rods are made from the finest raw materials, the braided lines are adapted to each technique, and the crankbaits have a unique design with a different colour on each side, for an unrivalled visual experience.

As well as reducing their ecological footprint by cutting down on packaging, the Dutch brand is committed to theGreen Label. This means that all their products reduce the use of plastic in their design by 75%.

Explore the collection and immerse yourself in the River7 experience in our catalogue.