FishUp

Founded by passionate fishermen and award-winning competitors in Ukraine, FishUp was born from a simple idea: to create lures so effective that they naturally impose themselves at the water's edge. It all started with a few insect imitations, initially designed for personal use. Their rapid success among fishermen quickly led to larger-scale production and the official creation of the brand.

Since its inception, FishUp maintains the same philosophy: to offer innovative, high-performance, and unique lures. Designed and manufactured in Ukraine, they benefit from a rigorous development process. Each prototype is tested and improved before being launched into production, guaranteeing high-quality lures. FishUp selects premium materials, incorporates natural attractants and salt to maximize their attractiveness to fish.

Its originality and level of demand convinced us to offer you these lures as effective as they are innovative.