Viva

Viva, the freshwater division of the Japanese company Cormoran Product Co., Ltd, has discreetly but surely established itself in the boxes of the most technical fishermen. Its philosophy is clear: to offer the excellence and precision of Japanese lures (JDM - Japanese Domestic Market) at a price that remains accessible. It is the brand of choice for the demanding angler who wants to maximize his results without breaking the bank.

Legendary Lures

The Viva catalog is full of real gems that have proven their worth on the overfished waters of Japan, and prove to be formidable on European predators:

  • The Saturn range (Saturn R): A true timeless classic! This small soft lure with a ringed body and a sickle tail (curly tail) is a weapon of mass destruction for "finesse" fishing (Drop Shot, Split Shot, micro Jig Head). It is formidable for convincing perch, zander and apathic black-bass.
  • The atypical Hardbaits: Viva also shines with its original and technical hard lures. We find the famous Donguri Mouse (a supercharged crawler type surface lure) or the small Kozo Spin, perfect for triggering the aggression of active fish.

Specialist in pressured fishing

Viva lures are initially designed for Japanese environments, often subjected to extreme fishing pressure. Their subtle vibrations, usually compact size and highly studied colors (like the famous Salt & Pepper color) make them major assets on our waters when predators reject classic lures. Whether you are tracking perch, black-bass, chub or catfish on the surface, Viva has an ultra-targeted solution.

  • JDM Design: The expertise, colors and attention to detail of the Japanese applied to freshwater.
  • Proven effectiveness: Historical designs (like the Saturn worm) that catch fish all over the world.
  • Affordable: An exceptional quality/price ratio for a level of Japanese technicality.
  • Versatility: An expert range covering Micro-Jigging, Finesse fishing and Topwater action.

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