Pulz Bait

Forget everything you know about so-called "next-generation" lures. Designed in Denmark, the Pulz Bait brand offers the most significant innovation of recent decades: a perfect fusion between hyper-realistic design and advanced electronic movement technology. The goal is not just to mimic a fish, but to make it move like a real one.

The true magic of Pulz Bait lies in its patented Pulse Engine (Electronic Pulse Engine).
Magnetically activated just before casting, this small internal electronic module creates an autonomously realistic movement. Underwater, your rig animates on its own, imitating the twitches of an injured or dying fish. This is a formidable weapon, whether you are fishing by jigging, using traditional cast-and-retrieve or even suspended under a float!

The Pulz Bait system was designed to be modular and adaptable to all situations:

The "Skinz": The engine inserts into interchangeable soft lure bodies called Skinz. These bodies are developed from 3D scans of real fishes for total visual mimicry. They are available in several sizes and colors.
The "Game-Changer" of the dead fish: The electronic module can also be slipped inside a real dead fish (deadbait)! In areas where live fishing is now banned, it is the ultimate solution to give life and movement to a natural bait.

The brand offers everything you need to take advantage of this technology:

The Kits: The ideal solution for beginners, including the electronic engine (Pulse Engine) and a body (Skinz).
Replacement Skinz: To vary the colors and sizes according to the targeted prey.
The Rigz: Rigs specifically designed to perfectly fit the Pulz Bait lures and optimize hook ups.