Ocean Born

Designed and developed by legendary French fisherman and designer Patrick Sébile, the Ocean Born brand has a clear mission: to create lures capable of withstanding the most powerful and ferocious fish on the planet. Whether you're tracking ocean giants or the monsters of our inland waters, Ocean Born offers you an arsenal of unparalleled toughness, ready to withstand the most violent attacks.

The frustration of losing the fish of a lifetime due to an open hook or a broken ring is every sport fisherman's nightmare. With Ocean Born, this risk is eliminated from the outset.
All the lures in the range come with ultra-reinforced standard weapons. Forged iron-strength hooks, oversized split rings and through-wire constructions have all been thought out to withstand the destructive power of the jaws of the biggest predators. These are "ready-to-fish" lures that do not require any upgrades (hook changes) upon leaving the box.

If the name "Ocean Born" immediately evokes wide marine spaces, heavy surfcasting, hunting for tuna on the chase, ignoble jackfish (GT) or big sea bass in the foam, these lures are just as devastating in freshwater.
Their ability to churn a lot of water, their exceptional casting distances (thanks to advanced aerodynamics) and their resistance to compression make them formidable weapons for tracking catfish, big pike, or for exotic fishing trips (Aimara, Peacock Bass).

  • The Patrick Sébile touch: Lure designs conceived by one of the world's greatest creators, based on years of experience.
  • Extreme Weaponry: Hooks and split rings designed to never fail against trophy fish.
  • Aerodynamics: Profiles studied to cut through the wind and reach record casting distances, even from the shore.
  • Material Robustness: Shells able to withstand the teeth and phenomenal pressures of aggressive predators.

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