Sawamura

Sawamura is a Japanese fishing brand. Initially a small brand created by Yukihiro SAWAMURA, it enjoyed dazzling success with the launch of the soft bait One Up Shad in 2003. This product quickly became one of the best-selling shads in France, thanks to its promotion by Ultimate Fishing and its remarkable effectiveness on all species of predator.

This little genius of fishing and lure design has made his life a never-ending quest to find the most effective bait, or should we say lures, possible. The result is a whole series of innovations that give the brand's products unprecedented effectiveness.