ZPI

The ZPI brand is based in Japan, in a town renowned for its motor sports and its Suzuka circuit. Founded in 2000, the brand initially collaborated with leading brands on the development of specific reel products. It was on the strength of their success and their mastery of certain technologies, such as magnesium processing, that ZPI decided to stand on its own two feet and develop its own branded products. It was then that they set up shop in 2004. It was then that we were able to discover the brand's expertise and benefit from all the replacement parts that can be associated with our reels of the biggest brands. These include spools, handles, brakes and bearings to turn your reel into a real fishing machine.