DAM

The DAM fishing brand originated in Germany. It is one of Europe's leading brands in the design and production of fishing tackle. It includes several well-known sub-brands, such as Madcat and Effzett.

It offers a generalist catalogue with products that are both very attractive in terms of price, and of a quality that meets the requirements of the greatest number of people. The strength and endurance of the reels, rods and accessories on offer is at the heart of the brand's concerns.

Its history dates back to the last quarter of the 19th century. It was only at the very beginning of the 20th century that DAM was given its name. The initials stand for German fishing tackle manufacturer. Since then, more than 100 years later, the brand has continued to grow and remain at the forefront of the European scene, offering fishing accessories at very attractive prices, as well as reels and lures.

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