13 Fishing

The brand 13 Fishing brand, direct from the United States, was first imported in 2020. Known and recognised across the Atlantic, it offers rods and reels for lure fishing for predators.

Casting reels and spinning reels have made its reputation. Relatively high quality, they have a strong presence in all American black bass fishing competitions. The brand has an excellent reputation. What's more, it has opted for bright colours to distinguish itself from other reels.

The rods are also of high quality. Despite this, the American competition in this field means that we can offer them to you at particularly attractive prices. The value for money is clearly there for the most demanding of you.

13 Fishing also offers a range of lures that will have the audacity to be different from what is generally found on the market.

Colour on the reels

This is one of the distinctive features that the brand wanted to highlight: the colour of the 13 fishing reels is unique. Lure fishing should be much more colourful than it is for 13 fishing. For them, it's a way of bringing a little more life or joie de vivre to fishing.

The casting models take full advantage of this concept. We could mention the Z SLD, which has fluorescent orange tips, or the TX2 and TX3, which have frames in different shades of turquoise blue. The other models come in green, white, grey and, of course, some black, but often with brushed metal and cork handles that add a real touch of style.

When it comes to casting technology, the brand has nothing to fear from the competition. In fact, you can count on innovative concepts that you won't find anywhere else, whether at Abu Garcia, at Shimanoor even Daiwa. The best-known technology will be the ball bearing, which is to be replaced by a thick rubber washer offering identical qualities and much greater endurance. You'll be rid of a mini that tends to perform less and less over time. No more worries about corrosion or dust interfering with the rotation of the small balls.

In spinning, you can count on the same expertise. Here too, the competition is tough. That's why we're offering you a fairly limited range of rods, but always with a focus on quality and at a relatively tight price.

A wide range of rods

Working directly with Normark, the company that imports the brand into France and Europe, we can offer you one or more series of Rod 13 fishing rods adapted to our European fishing techniques.

Therange of rods includes both spinning and casting models. You'll always find perfectly matched actions. The power ranges selected are quite varied, so you can count on both light and extra heavy.

Allfreshwater predators are covered, as well as a few models for sea fishing. From trout and pike to perch, pike-perch, black bass and sea bass, you're bound to find a rod that suits your technique and your needs rod to suit your fishing technique, your desires and your budget.

In 2024, the brand is even offering a range of lines for searching for predators at sea. Based on top-quality Japanese blanks, these rods are real gems for boat, shore or kayak fishing.

Multi-section rods for the more globetrotting among you will also be available, with varying qualities, but always with the angler and his fishing comfort in mind.

Lures like no other

This is the third major family of products that the brand offers: 13 fishing lures. These are essentially soft lures. They have the immense advantage of not copying what's already on the market. Both the body and tail shapes are different in many respects.

This will have the advantage of allowing you to offer different actions. And the carnivores will bite all the more, as they are not used to these vibrations and actions. The vertigo or the invader are excellent products that leave no room for doubt once you've hooked them.

42 products

Sort by:
New products

Colour on the reels

This is one of the distinctive features that the brand wanted to highlight: the colour of 13 fishing reels is unique. Lure fishing should be much more colourful than it is for 13 fishing. For them, it's a way of bringing a little more life or joie de vivre to fishing.

The casting models take full advantage of this concept. We could mention the Z SLD, which has fluorescent orange tips, or the TX2 and TX3, which have frames in different shades of turquoise blue. The other models come in green, white, grey and, of course, some black, but often with brushed metal.

When it comes to casting technology, the brand has nothing to fear from the competition. In fact, you can count on innovative concepts that can't be found anywhere else, whether at Abu Garcia, at Shimanoor even Daiwa. The best-known technology will be the ball bearing, which is to be replaced by a thick rubber washer offering identical qualities and much greater endurance. You'll be rid of a mini that tends to perform less and less over time. No more worries about corrosion or dust interfering with the rotation of the small balls.

In spinning, you can count on the same expertise. Here too, the competition is tough. That's why we're offering you a fairly limited range of rods, but always with a focus on quality and at a relatively tight price.

A wide range of rods

Working directly with Normark, the company that imports the brand into France and Europe, we can offer you one or more series of Rod 13 fishing rods adapted to our European fishing techniques.

Therange of rods includes both spinning and casting models. You'll always find perfectly matched actions. The power ranges you choose will be quite varied, so you'll be able to count on both light and extra heavy.

Allfreshwater predators are covered. From trout and pike to perch, pike-perch and black bass, you're bound to find a rod that's just right for your technique rod to suit your fishing technique, your desires and your budget.

In 2022, the brand is even offering a range of lines for searching for predators at sea. Based on top-quality Japanese blanks, these rods are real gems for boat, shore or kayak fishing.

Multi-section rods for the more globetrotting among you will also be available, with varying qualities, but always with the angler and his fishing comfort in mind.

Lures like no other

This is the third major family of products that the brand offers: 13 fishing lures. These are essentially soft lures. They have the immense advantage of not copying what's already on the market. Both the chord and tail shapes are different in many respects.

This will have the advantage of allowing you to offer different actions. And the carnivores will bite all the more, as they are not used to these vibrations and actions. The Vertigo or the Invader are excellent products that will leave no room for doubt once you've hooked them.

Check out the full 13 Fishing catalogue: