Lucky Lures

Lucky Lures is an artisanal fishing brand offering totally unique lures, hand-crafted in a small workshop in the Netherlands.

The creator, JP Vermeijden, started from the realisation that, using the right equipment, every angler is able to feel and visualise every movement of the lure beneath the surface, making every predator attack totally incredible.

The brand wants to pay tribute to the pure beauty and simplicity of lure fishing. JP Vermeijden trained as a designer and has a keen interest in art, so he decided to start building his own lures.

Each lure made by Lucky Lures benefits from the harmony between high performance and the beauty of craftsmanship. They are not mass-produced in a factory, but hand-crafted from start to finish in a small workshop in Rotterdam. The choice of materials plays a very important role in the production chain, with only the very best selected for maximum detail and finish.