Babyface

He has targeted all the species of carnivorous fish found in France, including perch, zander, pike and even trout and sea bass. Knowing the fish and the environment well, he has put himself in the shoes of French and European anglers to offer a wide range of lures Babyface: swimming fish and soft lures that are perfectly adapted. As we all know, we regularly fish with products designed and developed for the US and Japanese markets.

So the concept is quite simple. It transfers new Japanese technologies to products adapted for our species of carnivorous fish. And that's clearly a small revolution and a huge opportunity for the French market.