Gary Yamamoto

Based in Arizona, near the gigantic Lake Powell and the mythical Grand Canyon, Gary Yamamoto Custom Baits has been developing, producing and distributing what is universally recognised as the very best in soft lures for almost thirty years. By devising new (patented) injection processes and using original, secret components, Gary Yamamoto has truly revolutionised the design of soft lures and left its mark on fishing history.

Gary was the first to master the integration of salt into the heart of his soft lures Gary Yamamoto to increase their density and flavour while preserving their characteristic suppleness, and he also strongly influenced the "finesse" techniques that are so effective on difficult fish. He also had a major influence on the 'finesse' techniques that are so effective on difficult fish. There's no doubt that he imposed his style by creating some real benchmarks (Senko, Double Tail Grub, Ika, Kut Tail, etc.) from which many manufacturers have drawn inspiration, without ever managing to match the quality of the 'Gary' lures!