Yum

Yum is an American brand that specialises in the manufacture of lures, particularly soft ones. The company has been around for many years and is renowned for the quality of its products wherever it is sold. Craws, shads, worms or even trailers for spinnerbaits, a complete range with innovative and unconventional colours for the majority. The company tells us that their plastic material and the oils they use ensure that they do not transmit any negative odours into the water, such as tobacco, petrol or simply the smell of human skin.

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