Soft bait Yum

Yum is a long-established brand in the United States. It has adapted to changing habits and techniques to offer innovative products, including a highly effective attractant. The brand was once renowned for black bass fishing, but has continued to evolve its range to include a catalogue of soft lures in all sizes, for both freshwater and marine predators.

Yum soft lures come in shad, finesse, worm and craw styles. From small soft lures to larger ones, special attention has been paid to meeting the increasingly demanding requirements of lure anglers.

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