This iconic Japanese brand is surely one of the best known in the world. It has been around for many years and has established itself as a benchmark for lures. Whether you're fishing for small freshwater predators or larger sea predators, there's a lure to suit your needs in their range. The company is also always at the cutting edge of technology, with remarkable developments in paints, UV treatments and bodies that change colour depending on the viewing angle. Yo-zuri also has extraordinary expertise in the development of jigs for cephalopod fishing.

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