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When it comes to fishing, it's essential to have the right, high-performance equipment to maximise your chances of success. That's why Berkley innovations in fishing tackle are both eagerly awaited and appreciated by fishing enthusiasts.
As a market leader, the company is constantly contributing its know-how and technology to provide anglers around the world with ever more sophisticated, effective and durable products.
The company's strategy of constant innovation Berkley
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From the outset, Berkley has been committed to the continuous improvement of its products, in order to meet the specific needs of anglers and enable them to enhance their performance. This approach has enabled the company to stand out in the market and become a key player in the fishing world.
To implement this innovation strategy, Berkley is focusing on a number of areas:
- Sustained and effective research and development (R&D), to design innovative, high-performance products.
- Working closely with professional and amateur anglers to understand their needs and respond precisely to them.
- Substantial investment in cutting-edge technology to guarantee the quality and effectiveness of the products we develop.
- An extensive distribution network, giving anglers around the world easy access to Berkley innovations.
The main innovations of Berkley
Over the years, Berkley has reinvented itself by regularly introducing new technological advances that have helped to shape the fishing tackle landscape. Some of the most emblematic innovations include :
Trilene: a fishing line revolution
Back in the 1950s, Berkley introduced its famous Trilene line, a nylon monofilament offering unrivalled strength and flexibility compared with traditional lines. Since then, the brand's flagship product has undergone several evolutions to offer anglers even greater performance:
- Trilene XT, designed to resist abrasion and shocks, ideal for tough environments
- The Trilene XL, softer and more discreet, suitable for finesse fishing and long casts
- The Trilene Big Game, specially designed for battles with big fish, thanks to its increased resistance
Today, the range has grown considerably, and you can now count on a host of increasingly high-performance products. The Nautil series is the latest addition to the 2023 range, designed for all fishing techniques, with a braid model to suit every need.
PowerBait: the synthetic bait that's causing a sensation
Launched in the 1980s, PowerBait is an artificial bait made from polymers and natural attractants, which seduces fish with its texture and smell. The success of PowerBait lies in its formidable effectiveness, which has been demonstrated by numerous scientific studies.
Since its launch, this major innovation has given rise to a complete range of synthetic baits for different species of fish and fishing techniques. What's more, the baits in the Powerbait range are biodegradable.
In this way, the Berkley brand has succeeded in combining effectiveness with respect for the environment. Powerbait lures are versatile and can be used in both sea and freshwater.
Today there are no fewer than 189 products in the catalogue, which you can rely on for even greater performance.
FireLine: a new generation of braid line
In 1996, Berkley once again revolutionised the fishing line market with the FireLine, a braid line made from heat-stabilised fibres offering exceptional strength and optimum sensitivity. This innovative product has quickly won over anglers thanks to its many qualities:
- High strength for a small diameter, giving greater casting control and longer casting distances
- Low elasticity, which improves bite perception and makes hooking easier
- High durability, even after intensive use
You can turn to Flex braid, a descendant of the legendary FireLine, which offers the best of what is available today. The expertise of the American brand is confirmed year after year to the delight of predator anglers.
Future prospects for Berkley and fishing tackle
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Faced with growing demand for high-performance, environmentally-friendly products, Berkley continues to invest in research and development to offer ever more advanced innovations. Current areas of focus include
- The development of more environmentally-friendly materials for fishing lines, to limit their impact on aquatic fauna and flora
- Improving synthetic baits, with even more attractive and long-lasting formulations, to maximise the effectiveness of every fishing session
- The creation of new accessories and equipment that will enable anglers to refine their techniques and adapt to any situation
All in all,thanks to its strategy of constant innovation and commitment to performance, Berkley continues to make its mark on the history of fishing tackle and to be a privileged partner for enthusiasts the world over. With such advances, it is certain that the brand's future products will be eagerly awaited and will help to further strengthen its reputation for excellence.
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